I'm frequently asked about tourism prouduct diversification versus remaining true to the core brand. For most destinations, this question is really a matter of striking the right balance through research and good market intelligence. Fortunately for Aruba, its world-famous beaches provide a strong foundation for new products, especially those related to ecotourism and cultural tourism. Yet I never tire of taking pictures of great beaches--they have a classic appeal that never completely goes out of style. |
| Windsurfing and Parasailing |
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| A Great Day for Sailing |
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| Horseback on the Beach |
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| Three Wheelin' |
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| Your Own Desert Island |
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| California Lighthouse In the Distance |
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| California Lighthouse |
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| End of a Perfect Day |
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