Friday, September 2, 2011

Aruba's Best Beaches--Arashi Beach/California Lighthouse

I'm frequently asked about tourism prouduct diversification versus remaining true to the core brand.  For most destinations, this question is really a matter of striking the right balance through research and good market intelligence.  Fortunately for Aruba, its world-famous beaches provide a strong foundation for new products, especially those related to ecotourism and cultural tourism.  Yet I never tire of taking pictures of great beaches--they have a classic appeal that never completely goes out of style.

Windsurfing and Parasailing
A Great Day for Sailing
Horseback on the Beach
Three Wheelin'
Your Own Desert Island
California Lighthouse In the Distance
California Lighthouse

End of a Perfect Day

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